LUXURY BRANDING FOR THERAPISTS & COUNSELORS
Your practice
deserves a brand as
thoughtful as your
work
A deeply personal, coaching-led experience that ends with a magazine-quality Brand Kit. Your voice, your visuals, and your identity unified into something you'll carry with you for years.
WHO THIS IS FOR
You built a practice that transforms lives. Your brand should reflect that.
✦ You've been piecing together your brand from stock photos and Canva templates, and it doesn't feel like you.
✦ Prospective clients visit your website and can't quite feel who you are or what it's like to work with you.
✦ You know you need a cohesive identity but you've never had a dedicated space to deeply explore what your brand is actually about.
✦ You want something you can hand to a web designer, social media manager, or copywriter, and have them immediately get you.
✦ You're building something real, and you want your brand to match your level of professional care.
“I finally stopped apologizing for my website. A prospective client told me she knew before she even read anything that she wanted to work with me. That’s everything.”
DR. MARLOWE K.
LICENSED CLINICAL PSYCHOLOGIST
HOW IT WORKS
A coaching-led journey to your truest brand
01
Discovery & Deep Dive
We begin with an immersive strategy session. Through thoughtful, coaching-based questions, we excavate what you actually believe, how you work, who you serve, and what makes you distinctly you. This is the foundation everything else is built on.
02
Brand Voice Development
We define your messaging architecture, including your brand story, core values, ideal client, differentiators, and the language that sounds unmistakably like you. Words that do the work of connection before you're even in the room.
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03
Visual Identity Design
Color palette, font family, logos, and icons, carefully chosen to express what your words establish. Your visual identity is developed in close dialogue with your voice work, so the two feel like one seamless whole.
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04
Brand Kit Delivery
Everything is compiled into your luxury, magazine-style Brand Kit, printed and bound for your desk. Plus a brand kit delivered digitally so it lives and breathes. A document you'll reference for years.
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WHO THIS IS FOR
Your Brand Kit is a
living document.
Two complete sections / Voice and Visuals / crafted specifically for how therapists and counselors communicate and connect. Delivered in a format that's as beautiful as what it contains.
✦ Brand Story & Origin / VOICE
✦ Core Values & Beliefs / VOICE
✦ Ideal Client Profile / VOICE
✦ Messaging & Differentiators / VOICE
✦ Color Palette & Typography / VISUAL
✦ Logo Suite & Mark Usage / VISUAL
✦ Imagery Direction & Moodboard / VISUAL
✦ Brand Patterns & Textures / VISUAL
Each brand kit is custom. The categories above reflect the framework. What's inside is uniquely yours and developed entirely through our work together.
THE BRAND KIT
Printed. Bound. Yours to keep.
Every client receives a professionally printed and bound copy of their Brand Kit, shipped directly to them. Not a PDF. Not a Notion doc. A physical artifact of the work you put into knowing your practice.
✦ Magazine-format layout, professionally printed and bound
✦ A second archival copy kept on file, so nothing is ever lost
✦ Full digital files delivered alongside, editable as your practice grows
✦ Something you'll actually keep on your desk and reach for
CLIENT WORK
A glimpse into past brand worlds
Each kit is intentionally shown in part. The work is personal to each client. Inquire to see a full portfolio walkthrough on a consult call.
CLIENT WEBSITES
See branding in action
Services by still / space:
✦ Branding & Brand Kit
✦ Brand Photos
Services by still / space:
✦ Branding & Brand Kit
✦ Brand Photos
CLIENT VOICES
What the work makes possible
"Sarah did an amazing job with my photos and branding work!
She is very insightful to the therapy and branding industry and it shows in the work we accomplished.
Would highly recommend."
BRITT BABITT, LCSW
Private Practice
"Sarah was so fun to work with and she really helped me think through my messaging and content. I felt SO much more prepared in creating my website after having worked with her on my branding and marketing content. This was my first time having created a website (and a business!) and she really made it feel much more approachable! Highly recommend working with her!”
MEGHAN HATHAWAY, LPC
Private Practice
"I was worried it would feel too 'corporate.' It doesn't.
It feels like me, the best, most clearly articulated version of me.
My referral partners always comment on how professional everything looks."
S. PARK, LMFT
Marriage & Family Therapist
THE INVESTMENT
Built to last. Priced to honor your work.
This is a full-service, high-touch engagement spanning multiple sessions over several weeks. You'll leave with more clarity about your practice than you arrived with, and a brand that does the talking when you can't.
✦ Limited availability. Only a small number of brand projects are taken each quarter
✦ Designed specifically for therapists, counselors, and clinical professionals
✦ Coaching-based process means the work is truly yours, not templated
✦ One printed Brand Kit delivered to your door, plus full digital files
✦ A second archival copy printed and kept on file
✦ Editable digital format so your brand grows with you
STILL / SPACE — SIGNATURE BRANDING
The Full Brand Experience
A coaching-led brand development journey across multiple sessions, culminating in your luxury, magazine-style Brand Kit.
$1,200
Payment plans available / Limited quarterly enrollment
✦ Brand Discovery & Strategy Session
✦ Multiple coaching-based brand sessions
✦ Complete Brand Voice Section
✦ Complete Brand Visuals Section
✦ Magazine-format Brand Kit (digital, editable)
✦ Professionally printed & bound copy, shipped to you
✦ Archival copy kept on file
✦ 30-day post-delivery support window
QUESTIONS
What you might be wondering
-
Most brand projects are completed over 4–6 weeks. This allows space between our sessions for the work to settle and for you to sit with what we're building. It's not meant to be rushed. the depth is part of the value.
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Not necessarily. Many clients do the branding process first, then use the visual identity to inform the direction of their brand photography, which is actually the ideal order. If you already have photos, we can absolutely work with them. Photography services are also available separately through still / space.
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This is actually an ideal time. Starting with a clear brand means everything you build from day one is cohesive. You won't spend years correcting a first impression that didn't reflect who you are.
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A graphic designer creates something beautiful. This process does that, but it starts from the inside out with coaching-based conversations that draw out who you really are as a clinician. The visuals grow from that foundation, not the other way around. And it's built specifically for therapists, which means the nuances of your work and how you want to attract clients are baked into every decision.
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No. Because the process is coaching-led and every brand kit is built from conversations unique to you, no two kits look or sound the same. Your personality, your specialization, your story, these are the raw material.
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Yes, during a complimentary discovery call, I share a full portfolio walkthrough. The work shown publicly is intentionally partial to honor client privacy and protect the depth of what we create together. On a call, you'll see the full picture.
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Yes. Payment plans are available and can be discussed during your discovery call. Investing in your brand is a business decision, and it should feel sustainable.
READY TO BEGIN
Your practice is already
doing extraordinary work.
Let's build a brand that tells the truth about who you are. Beautifully, and unmistakably.