What to Wear for Your Therapist Branding Photoshoot (Graduation Edition)
Stepping into your career as a therapist is an exciting milestone, and your branding photos should reflect the professionalism, warmth, and confidence you bring to your practice.
Whether you’re launching a private practice, applying for associate positions, or enhancing your Psychology Today and social media presence, your images should make a lasting impression.
Choosing the right outfits for your branding photoshoot will help you look polished, approachable, and aligned with your ideal clients. This guide will walk you through what to wear for headshots, lifestyle shots, and website/social media images so you can make the most of your graduation branding session.
Choosing the Right Look for Your Therapist Branding Photos
Your wardrobe plays a key role in shaping the perception of your brand. As a therapist, you want to convey trust, warmth, and professionalism while ensuring your outfit aligns with your long-term career goals. Opt for clothing that feels like an elevated version of what you’d wear to a session with a client. Think timeless, polished, and comfortable.
Headshots: Polished and Professional
Your headshot is often the first impression potential clients and employers will have of you. It will be featured on your website, Psychology Today profile, LinkedIn, and professional directories.
Opt for solid, neutral, or muted colors like navy, forest green, deep burgundy, soft gray, or classic white. These shades photograph well and exude professionalism.
Avoid loud patterns and busy prints as they can be distracting and date your photos over time.
Choose structured yet comfortable pieces, such as a tailored blazer over a soft blouse, a classic wrap dress, or a well-fitted sweater. These elements add depth and professionalism without looking too rigid.
Mind your neckline and fit. A slightly open neckline (like a V-neck or scoop) can elongate the frame and create a welcoming appearance, but avoid anything too revealing.
Keep accessories minimal and refined. Small stud earrings, delicate necklaces, or a simple watch work best.
Lifestyle Shots: Approachable and Authentic
Lifestyle photos allow you to showcase your personality and create a sense of connection with potential clients. These images may include shots of you journaling, reading, sipping coffee, or engaged in thoughtful conversation.
Incorporate soft layers and textures like a cozy cardigan over a blouse or a linen blazer over a neutral top. Layers add movement and make the photos feel more dynamic.
Earthy and calming tones work well—think taupe, sage, warm beige, or dusty blue. These colors evoke a sense of calm and approachability.
Choose relaxed yet polished outfits that feel like something you’d wear in a casual client session or while working from a coffee shop.
Footwear matters! If full-body shots are included, opt for professional but comfortable shoes, such as loafers, ankle boots, or sleek flats.
Website & Social Media Images: Brand-Aligned and Versatile
Your branding photos should seamlessly integrate into your website and social media platforms, reinforcing your visual identity and message.
Think about your brand colors and aesthetics. If your website has a soft, airy look, avoid harsh contrasts in your outfit. Stick to hues that complement your brand’s overall vibe.
Consider multiple outfit changes to add variety. A mix of formal, semi-formal, and casual-professional looks ensures you have images for different purposes.
Avoid seasonal trends that might feel outdated in a year. Timeless styles will give your photos longevity.
Be mindful of fabrics. Wrinkle-free materials like structured cotton, wool blends, and knitwear maintain a polished look throughout the shoot.
Final Touches
Hair & Makeup: Keep it natural and polished. A professional blowout or light styling can enhance your look without feeling overdone. Makeup should be soft and natural-looking, focusing on a radiant complexion.
Glasses or No Glasses? If you wear glasses daily, keep them on for authenticity, but we can also take them off throughout the shoot to capture your natural face. They’re a great prop accessory!
Nail Care: Opt for neutral or classic nail colors—chipped polish can be distracting in close-up shots.
Confidence is key. The best outfit is one that makes you feel like your best self. When you feel good in what you’re wearing, it translates on camera.
Book Your Therapist Branding Photoshoot
As a newly graduated therapist, your branding photos will help define your professional identity and connect you with the right clients. Investing in high-quality, intentional images sets the foundation for a strong, credible brand.
If you’re ready to step into this next chapter with branding photos that reflect your expertise, approachability, and authenticity, let’s create something meaningful together. Book your session today and make your first impression count.
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Hello Therapist,
I’m Sarah Byrd
THERAPIST, PHOTOGRAPHER,
& YOUR BRANDING BFF
EMPOWERMENT OBSESSED, ENNEAGRAM 3 (ACHIEVER), MASTER’S IN COUNSELING STUDENT, HUMAN DESIGN PROJECTOR, CAPRICORN-AQUARIUS CUSPY, BUDDHIST
I help therapists and clinical counselors craft soulful brands, elevate their online presence with stunning photography, and connect with clients who need their unique light.
Together, we’ll create a brand that’s as impactful as your work.